Google Goes After The Big Guns
Broken just weeks ago is the stunning news that Google is possibly going to move into the Pay TV industry. The Big Guns like DirecTV and Dish network have probably been shifting uncomfortably in their Philip Starck executive chairs as the rumour spreads like wildfire across the online community. It coincides with the launch of the impressively high-speed Google Fibre in Kansas City, Missouri and across the river to Kansas City, Kansas too.
Frankly, I don’t know which is more ambitious. Google Fiber or a Google Pay TV product. With the former, the thought of creating Fiber-To-The-Home networks is prohibitively expensive unless you’re a telco driven to doing it to offer content services as well. America’s vast distance make this a great hurdle for Google, let alone any company attempting it. But a Google Pay TV business seems far more likely to benefit from this initiative as the Search Engine giant could deploy its YouTube service on top of a STB device, add Android Market apps and then unleash the benefits of Search within such an eco-system.
This could make for one of the more compelling products when it is fully-launched. Stay tuned.