Astro B.yond IPTV – Dawn of a new Era

We just launched Astro B.yond IPTV two days ago. Fittingly, the new service comes with our powerful tagline of ‘The One And Only Line You’ll Ever Need.’ One fibre link, three amazing services. First you get Astro B.yond, of course. That’s Astro’s HD offering with up to 12 channels in beautiful 1080i. Second, you get the PVR feature so that missing a show is never going to be a problem. Third, you get Video On Demand with some pretty diverse content ranging from Disney to Frank Darabont’s series The Walking Dead. Fourth, you get blazing high speed broadband with speeds up to 30 Mbps. Another offering – voice – will only be introduced sometime mid-year. Add the wi-fi router which currently comes free and you get sharing with other devices in the house. iPhone, iPad, MacBook. You name it. But with that it’s pretty much everything a home needs.

The launch opening gambit

Behind the scenes, it’s been a huge effort by the combined team from Astro and TimedotCom, who provide the fibre network with us. In particular, my team has been steadily testing and publishing various TV titles to our Video On Demand service, my principal scope of work. Our Consumer Technology team as a whole has been working non-stop to really get things going in the past few months, plus three days to get the decoders, TVs and Macbooks ready for the big launch itself. Of all the major product launches this one’s been the biggest and most satisfying to be a part of.

My boss, Shahrul, Director of Consumer Technology. With him is Gadget Nation host Adam Carruthers.

I’ve been tweeting about IPTV being the Game Changer that will transform the Malaysian living room entertainment experience all over again. And I mean it. No more appointment viewing on the TV. YouTube 1080p at blazing speeds. Get a connected TV and your surfing life starts cruising along. Living in Casa Desa means it will be a while before I get it but folks in Mont Kiara, Bangsar and Bukit Bintang will be able to enjoy it.

If you’re interested in getting a taste of Astro B.yond IPTV then visit the site here.


About Michael

Passionate about all things related to OTT Video and technology. Currently managing HOOQ Singapore.

Posted on 22/04/2011, in Broadcast Musings, IPTV 101 and tagged . Bookmark the permalink. Leave a comment.

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