When All Good Things Come To An End



TV Producers are always faced with a catch-22 situation when it comes to shows. How can you get an audience for a show? You promote it. How do you get advertisers for a show? You show how big its audience is. Now, what do you do when you have none but you have a show?

Well, it just shows that TV is really a marketing effort whereby a lot of hype and sizzle is sold to get eyeballs, and then getting eager advertisers. But first you need to have a good show.

Gua Centre was a good show. However, I had to call it a day recently when we reached our 18th episode. It was a week before Ramadhan month and my GM was naturally concerned about putting such a risque and naughty show online. We had planned to film episodes 19 and 20 on the final week but pending shoots for our first anniversary got in the way.

The biggest regret was that this hilarious show never got the official launch it deserved or some on-air advertising. And in TV, you’re bound to get some shows with that sad luck: underappreciated and never to see its full potential.

Gua Centre had some of the best talent around working in it and I’m proud to have been a director, co-scriptwriter and executive producer on it. It also launched the career of the still-rising Sarah Lian and I’m really proud of it. I hope to bring it back one day.

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About Michael

Passionate about all things related to OTT Video and technology. Currently managing HOOQ Singapore.

Posted on 05/09/2008, in Web TV. Bookmark the permalink. Leave a comment.

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